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BBC:
This Is Going To Hurt


A special build reflecting the chaotic life of a Junior Doctor to promote ‘This is Going to Hurt’; the TV adaptation of Adam Kay’s best selling memoir. The build consists of over 300 working model pagers spelling out the title of the show, with the pagers themselves displaying both hospital messages and easter eggs for the show.

    Credits
    Creative Director: Chris Vernon
    Creative: Shannon Cripps
    Creative: Bethany Wood