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This is Going to Hurt

 

THIS IS GOING TO HURT 

To promote ‘This is Going to Hurt’; the TV adaptation of Adam Kay’s best selling memoir, we created a special build that much like the show, reflects the chaotic life of a Junior Doctor. The build consists of over 300 working model pagers spelling out the title of the show, with the pagers themselves displaying both hospital messages and easter eggs for the show. Created with Beth Wood

Ad of the Day - Campaign / Adweek / Drum