CONVERSATIONS WITH FRIENDS
We created a campaign to launch the new BBC Three programme Conversations with Friends. The show is from the makers of Normal People and based on the book by Sally Rooney, so we created executions to play into both of these audiences as well as attracting new fans. Created with Beth Wood
Social Film: We created a fun film to excite fans and what better way to advertise a show from the makers of Normal People, than by using the infamous Connell's chain?
Book Stunt: We snuck special edition Conversations with Friends books onto the shelves of bookstores. Inside the pages were entirely blank apart from a QR code that took readers to a preview of the show. The cover features a bespoke illustration by artist Henn Kim, taking a spin on her tin can image from the Normal People book cover.
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